Latest: An intellectual and informational ferment is brewing in Yangon, Myanmar (formerly Rangoon, Burma), a city of 4 million people. The ferment promises to bedazzle the entire culture of the country, beginning first with its major city. Tho no longer the capital, Yangon is still home to the cultural and commercial leadership of the country. As in the important news-story below, cultural development and commercial free-enterprise seem to go hand in hand in this population center.
Two decades ago, anyone in Myanmar caught in possession of a news journal produced by the ''exile media'' could be charged with distributing unlawful literature and face 20 years in jail.
READ ALL ABOUT IT: A vendor sells local journals and newspapers in Yangon.
But on the streets of Yangon [Rangoon] today, newspaper vendors openly display a new English-language business journal published by Mizzima, a media group which was established in 1998 by Myanmar exiles in India and has returned home with the hopes of building a major private media outlet.
Mizzima also publishes a weekly Myanmar-language news magazine.
The Irrawaddy group _ another exile media outlet seen as a constant thorn in the side of the old military regime and based in Chiang Mai _ is also gearing up to distribute publications in Myanmar.
''Many people have heard of the Irrawaddy magazine but not many people received a copy in the past due to the ex-regime's ban on us,'' Irrawaddy managing editor Kyaw Zwa Moe said.
Censorship of privately owned media was abolished in August after nearly 50 years of tight control, but important sectors like daily newspapers and broadcast media are still in the hands of the country's Information Ministry.
Publications are still required to submit a copy post-production to the Press Scrutiny Department. If any journal violates censorship rules, the publication can be suspended or taken to court.
The relaxation of media controls has given both exile media groups and those that have operated within Myanmar under restrictions for years hope of a more open private media, which can not only serve the public better but also reap financial rewards.
For groups such as Mizzima _ which for years survived on overseas donor funding _ it has forced them to recalibrate as a private media company which must quickly find returns for investors if it wants to survive.
What was once a non-profit online media service must now find ways to produce print and TV content, while dealing with practicalities such as distribution and finding printing presses.
By the end of this month, Mizzima will have completely relocated its operations from India to Yangon. Officially registered in Myanmar since early 2012, the Mizzima Media Company is preparing to run a daily newspaper, a TV channel and distribute information via mobile devices once the government gives it the go-ahead.
''We decided not to depend on donors as we start to establish ourselves as a media business inside Myanmar,'' Soe Myint, chief editor of Mizzima, says. ''Our business model will be based on investors, sales and advertisements.''
Last month, the outspoken Eleven Media Group (EMG) strongly criticised Information Minister Aung Kyi for a delay in allowing private media companies to publish daily newspapers. Before the reforms were introduced, private media operated as journals, published weekly or monthly, which gave the government time to censor reports prior to publication.
At the moment, permission to publish daily newspapers remains a promise from the minister who has said he doesn't have the authority to set a timeframe.
Nevertheless, seven local private media groups plus the returning exile media have been preparing for daily publications.
EMG has also strengthened its online media and broadcasting services to become a multimedia news group and is preparing to broadcast a free-to-air TV channel once permission is given.
Wai Phyo, chief editor of Eleven Media, added that ''so far we don't have any outside investors''.
The Irrawaddy's Kyaw Zwa Moe is more cautious. He says the lifting of censorship and allowing local and foreign reporters to cover more issues and the promise of dailies is only one step along the way to full press freedom. President Thein Sein has also committed to more reform in the media sector.
However, Kyaw Zwa Moe added he believed that the government still harboured fears about letting the press ''blossom freely''.
A CROWDED MARKET
Apart from the three state-owned daily newspapers, there are 301 registered private weekly journals, including an English-language newspaper, in Myanmar, according to the Publishers' Registration Department.
When it comes to cover price and distribution, the state-owned newspapers have the market covered. The circulation of the Myanmar-language dailies is just under 250,000 copies, while the distribution of the English-language New Light of Myanmar is approximately 24,000.
Still, circulation figures for the official media are relatively small in a country with a population of 61 million and an estimated literacy rate of 89%.
Ma Thida, editor of the Myanmar Independent news journal, said competing with the government publications' selling prices and its nationwide distribution network was the real challenge for private operators.
Weekly journals sell for 500-600 kyat (18-22 baht), about 10 times the price of the government publications.
Eleven Media's Wai Phyo said: ''The price is not fair. The government can set the price because they are still run under a state budget. We will keep demanding equal rights with the state's papers.''
He added that they expected to face losses in the initial stages of expansion.
The Irrawaddy's Kyaw Zwa Moe said there were more publications ''but not more readers''.
''All media groups have to compete with each other to get more readers,'' he said. ''It's quite challenging for private media in the country.''
Ma Thida believes there are still opportunities for investors as a large local readership has yet to be tapped. Although the number of private publications is increasing, some have already managed to break even.
''Because readers buy different papers over the counter, not through distribution channels, demand still exists,'' she said.
''Investors should do market surveys well before they invest. It will be a huge market if they can set their distribution channel through a nationwide network''.
REFORM, REAL OR IMAGINED
During the parliamentary session last month, MP Thein Nyunt, an advocate for press freedoms, submitted a motion to scrap state-run media and promote private sector publications instead.
''With corruption cases [against] the Ministry of Information, the publication of state-owned newspapers should be stopped and this should instead be handed over to the private sector, to fully enhance press freedoms and [support] ongoing democratic reforms,'' Thein Nyunt told the Weekly Eleven news journal.
He also urged the government to consider an earlier plan to transform state-owned media into ''public service media'', which would put the state-owned dailies under the control of a new body.
The government has already announced a strategy to transform state media and has also formed a body to oversee the changes, which includes a committee made up of officials as well as an independent media trainer.
The New Light of Myanmar said the committee would ''adopt necessary policies and programmes and draw up the necessary ethics and principles'' to guide the transformation of the state-owned media.
Ma Thida believes the transformation is nothing more than an image makeover which would still allow newspapers to operate as government mouthpieces.
''It is still presenting the state's propaganda. It has only lost its 'house-style' while trying to compete with the weekly papers in the market,'' she said, referring to what she sees as cosmetic changes in the way stories are presented.
Ma Thida pointed to the censoring of an advertisement which included a quote from democracy icon Aung San Suu Kyi as an example.
The advertisement for the Myanmar Independent was placed with the state-owned Mirror newspaper.
Most weekly journals put advertisements in a state-owned paper in order to grab readers' attention as the state-owned newspapers have a much wider reach.
The original advertisement had the full quote from Aung San Suu Kyi reading: ''If I was asked whether I want to take the country's power, I will say 'Yes' because to build a genuine democratic country, we need power.''
However, Ma Thida said the wording in the advertisement her newspaper had placed appeared only as: ''If I was asked whether I want to take the country's power, I will say 'Yes.'''
Showing the censored advertisement, Ma Thida commented: ''It is really strange. It shows that the paper, which is trying to be transformed to become 'public service media', is still under [government] control.''
Kyaw Zwa Moe said he was not worried about competition from the likes of the New Light of Myanmar.
''If daily private newspapers with good journalism emerge, there will be no room for the New Light of Myanmar and other state-owned newspapers,'' he said. ''In a democratic society, I don't think they can survive.''
CROSSED OUT: ‘Myanmar Independent’ news journal editor Ma Thida with a censored edition of ‘The Mirror’.